Groupe PhysioExtra, proud to be selected by Desjardins to highlight Quebec entrepreneurship.

For the fourth consecutive year, Desjardins is committed to supporting local entrepreneurs through a brand awareness campaign. This year, we are incredibly honored to announce that Groupe PhysioExtra has been selected to participate in the "Focused on more than 400,000 businesses" campaign.

Thanks to this initiative, Desjardins continues to demonstrate its commitment to local businesses. We are proud to see our work and services showcased in a major video campaign, including a 30-second ad that will air during popular Quebec TV shows such as Dans l’œil du dragon and Tout le monde en parle.

In addition, digital ads and outdoor displays will be deployed around the island of Montreal to increase visibility. The strategy also includes content broadcasts with prestigious partners such as La Presse+, as well as video and audio platforms promoting the Libres Échanges video podcast hosted by Isabelle Maréchal. This content will be available in the next year, with support from various renowned media partners.

“Desjardins has been a present and engaged partner for many years, attentive to our needs and projects, and able to tailor an offer to help us meet our growth challenges,” explains Pascal Gagnon, President and CEO of Groupe PhysioExtra.

We would like to extend our heartfelt thanks to Desjardins, BleuBlancRouge, and Alt Production for this incredible experience and for launching such a grand campaign.

We invite you to stay tuned to our social media channels to follow this exciting campaign.