Privacy Policy

Groupe PhysioExtra's Privacy Policy

1. Introduction 

Groupe PhysioExtra attaches great importance to the privacy of its customers, employees and suppliers. That is why Groupe PhysioExtra has established this privacy policy with the objective of providing a framework for its practices regarding the collection, use and communication of personal information.

This policy describes how Groupe PhysioExtra collects, uses, communicates and protects your personal information. Our practices regarding the respect of your personal information are in accordance with the Act respecting the protection of personal information in the private sector of Quebec and other applicable laws and regulations. This policy does not apply to information that does not constitute "personal information" within the meaning of applicable privacy legislation.

With respect to confidentiality and the conditions of using telerehabilitation services (via the Internet and remotely), please refer to the Terms & Conditions section.

2. Collection of Personal Information

We collect various types of personal information through our interactions with you, especially when you use our website or services. The types of information collected may include, but are not limited to:

  • Name, first name
  • Contact information (address, phone, email)
  • Medical or health information necessary for the provision of our services
  • Website browsing and usage data (IP address, cookies, browsing history)
  • Information gathered through analytics and marketing tools (see section 4)

3. Use of Personal Information

The personal information we collect is used for the following purposes:

  • Providing and improving our services
  • Responding to your requests and ensuring personalized follow-up
  • Managing our relationships with clients and patients
  • Complying with legal and regulatory obligations
  • Personalizing your experience on our website
  • Optimizing our marketing efforts and measuring the effectiveness of our advertising campaigns

4. Analytics and Marketing Tools

We use third-party partners to analyze browsing data and enhance our marketing campaigns. The information collected by these tools may include data such as pages visited, time spent on the site, and interactions with ads. These tools include:

  • Meta Ads with Advanced Matching: We use Meta Ads to deliver targeted ads on Facebook and Instagram. Advanced Matching allows us to collect and use information such as email addresses and phone numbers to improve ad targeting accuracy.
  • Google Ads with Enhanced Conversions: Google Ads is used to deliver targeted ads on the Google search network and its partner sites. Enhanced Conversions allows us to collect and use data such as email addresses, phone numbers, and addresses to improve conversion tracking and optimize ad campaigns.
  • TikTok Ads with Advanced Matching: We use TikTok Ads to deliver targeted ads on TikTok. Advanced Matching allows us to collect and use information such as email addresses and phone numbers to improve ad targeting accuracy.
  • Google Analytics 4 (GA4): This analytics tool helps us understand how visitors interact with our website. It collects information about user behavior, sessions, and conversions. GA4 uses more granular data to provide a comprehensive view of the user journey while respecting privacy.
  • Google Tag Manager: Google Tag Manager is used to manage tracking tags on our website, allowing us to better understand user behavior and optimize our content.
  • Google Consent Mode: Google Consent Mode adjusts the behavior of Google tags based on user consent choices. This allows us to measure conversions in a way that complies with privacy regulations while minimizing the impact on ad performance.
  • LinkedIn Ads: We use LinkedIn Ads to target professionals based on their industry, job function, or skills. LinkedIn collects information on ad interactions to measure their effectiveness.
  • Microsoft Clarity: Microsoft Clarity allows us to analyze how users interact with our website. This tool provides data on clicks, scrolls, and mouse movements to improve user experience.
  • Hubspot: We use HubSpot to manage customer relationships, automate marketing communications, and track interactions with potential and existing customers. HubSpot collects information such as email interactions, form submissions, and pages visited on our website to personalize communications and better meet your needs.

5. Sharing of Personal Information

We are committed to not selling, renting, or trading your personal information with third parties. However, your information may be shared in the following situations:

  • With service providers or contractual partners as necessary for the provision of services
  • When communication is required by law or a competent authority
  • In the context of a business transaction, such as a merger, asset sale, or reorganization

6. Retention of Personal Information

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected or to comply with legal requirements. After that, the data will be deleted or anonymized.

Data retention settings comply with professional orders’ requirements for the services concerned.

7. Security of Personal Information

We implement technical and organizational security measures to protect your personal information from loss, theft, or unauthorized access. These measures include:

  • Encryption of sensitive data
  • Restricted access to information based on roles and responsibilities
  • Continuous training of our staff on data protection

8. Your Rights

Under Law 25, you have the following rights concerning your personal information:

  • Right of access: You can request a copy of the information we hold about you.
  • Right of rectification: You can request the correction of any inaccurate or incomplete information.
  • Right to erasure: You can request the deletion of your personal information under certain conditions.
  • Right to withdraw consent: You can withdraw your consent at any time for the use of your personal information.
  • Right to data portability: You can request to receive your personal information in a structured, commonly used, and machine-readable format. You also have the right to request that this data be transmitted directly to another data controller, where technically feasible and without infringing on the rights and freedoms of others.

To exercise these rights, please contact our Data Protection Officer at the following address:

9. Modifications to the Privacy Policy

PhysioExtra reserves the right to modify this privacy policy at any time to reflect legislative or operational changes. Any modifications will be published on this page with the update date.

10. Contact

For any questions or concerns regarding this privacy policy, or to exercise your rights, please contact:

Data Protection Officer:

Vinh Tang, pht, M.Sc., MBA, Clinical Director, Physiotherapist and Chair of the Software Innovation Committee

  • Address: 8560 Saint-Hubert Street, #400, Montreal QC H2P 1Z7
  • Email:
  • Phone: 514 383-8389 (Fleury branch)

11. Use of Cookies and Consent

11.1 What is a cookie?

A cookie is a small text file stored on your device (computer, tablet, smartphone) by your browser when you visit a website. Cookies are used to remember information about your browsing to facilitate future visits and improve your experience.

11.2 Types of cookies we use

We use several types of cookies on our website:

  • Essential cookies: These cookies are necessary for the website to function properly. They allow you to navigate the site and use its features, such as accessing secure areas. Without these cookies, some services you have requested cannot be provided.
  • Performance cookies: These cookies collect information about how visitors use our site, such as the most visited pages and any error messages. This data is used to improve the site's performance.
  • Functionality cookies: These cookies allow our website to remember the choices you make (like your username, language, or region) to provide a more personalized experience.
  • Advertising and targeting cookies: These cookies are used to deliver ads that are more relevant to you and your interests. They are also used to limit the number of times you see an ad and to measure the effectiveness of ad campaigns. We may share this information with third parties, such as advertisers (see section 4).

11.3 Cookie management tools

We use tools like Google Consent Mode and CookieYes to adjust cookie behavior based on your consent preferences. This mode allows tracking tags to be activated while respecting users’ consent choices.

11.4 Your consent

When you first visit our website, a cookie consent banner appears to inform you of the use of cookies and allow you to accept or refuse them. You can modify your consent preferences at any time via your browser settings or our cookie manager accessible on the site.

11.5 Cookie management

Most web browsers are set to automatically accept cookies, but you can change your browser settings to refuse cookies or be notified when a cookie is placed on your device. However, please note that disabling cookies may affect the functionality of some parts of our site.

11.6 Changes to the cookie policy

We may update this section of our privacy policy from time to time to reflect changes in our cookie practices. Any changes will be posted on this page with the update date.

 

Last updated: October 18, 2024